While there is still a perception that those who are 65+ aren’t big users of the Internet, new research proves that is far from the truth. In fact, according to a 2013 Pew Research study, seniors are the fastest growing segment of Internet users. Here are some fun facts about grandparents who are using the web.
- There are 40 million American seniors online today and those who are 55+ account for 1/3 of the American Internet population. This number is expected to grow to 54 million in the next 6 years.
- 70 percent of seniors use the Internet every single day. The most visited sites are data-intensive video sites such as YouTube, Facebook, and Netflix. If you are concerned about having enough bandwidth to enjoy your favorite sites, make sure to check out the faster speeds available in your area.
- Of those seniors, more than 60% have made an online purchase in the last three months. Most websites are now as secure as shopping at brick-and-mortar stores thanks to new types on online encryption. Sites such as Amazon are particularly safe.
- The main reasons that seniors access the website is to connect with family and friends, share pictures, watch videos, and play games.
- Seniors are the fastest growing demographic on Facebook and are likely to remain the fastest growing group for some time.
Seniors’ online presence is just going to grow from here, as well. That’s because as a demographic those who are 65+ are growing at twice the rate of those who are 18-49. Internet trends show that the web is heeding this shift and more websites are taking into account the needs of older web surfers. This includes cleaner layouts, larger fonts, more photos and videos, and more chances to connect.
If you are a senior, we would love to hear what your favorite sites are. Just let us know in the comments section below.